Hello Hair Colorists!
I have put together this informative BLOG to help you better understand how online marketing can benefit your Hair Coloring career.
I have provided you with the most commonly asked questions, and their answers below.
Enjoy the BLOG, and may you realize the online marketing opportunity that is available to you as a Hair Colorist by becoming a My Bella Color Hair Colorist Member!
What is online marketing?
Online marketing, also referred to as Internet Marketing, Internet Advertising, and e-Marketing, is the marketing of products and (in our cases) Hair Coloring SERVICES over the Internet.
What benefit does marketing on the World Wide Web give?
Marketing yourself specifically as a Hair Colorist on the World Wide Web offers the distribution of information (text/info about your hair coloring services) and media (images of your hair coloring work) to potential new Hair Color Clients 24 hours a day – seven days a week to a global audience.
What are the aspects of online marketing?
Online marketing ties together the creative and technical aspects of the internet.
The first is the creative aspect and that is the Design work, such as layout, text, and pictures. The first of the three technical aspects is the Development which includes having the web pages created in code and each properly prepared (code work behind the page front that the audience sees) for search engine searches. The second technical aspect is the Advertising. There are two parts of advertising. The first is online, which must first include research development to find out what the audience is searching for on the internet and how to get your web page to appear in their search. The second is offline advertising and this includes any form of printed advertisement, such as a webpage address on a business card, postcard or advertisement.
Simply placing a website onto the internet will not guarantee you an audience of interested Hair Color Clients unless you can first guide your audience to your website, and this means ONLINE ADVERTISING and SEARCH ENGINE OPTIMIZATION!
What is search engine optimization?
A search engine is an Internet website that is designed to search the World Wide Web based on the words that are entered in the search box.
There are many search engines available for use on the World Wide Web. There are only a two which have become a “household name”. These are Google and Yahoo!
The goal for any website is to receive a first page result ranking on these two search engines.
Being that the search engines search by the words entered by the end user, you must know how to incorporate these words into your website, both on the front page and in the “behind the scenes” code.
When this work has been implemented correctly, one can then say that their website has been search engine “optimized”.
How much does Search Engine Optimization cost?
Companies specializing in Search Engine Optimization are commonly quite expensive.
The average cost is about $400 a month per website.
Is there a better way to market online rather than creating a website and spending the money on Search Engine Optimization?
Yes. Fortunately there is.
First, let us look at what types of advertising is available online.
Pay-per-Click advertising
There are several companies on the World Wide Web that offer on the average of 1$ pay-per-click advertising for Hair Salons. This means that each time an end user clicks her mouse on your advertisement page that you will pay $1 per click.
Most companies allow a minimum monthly budget of $75- $150. After receiving your designated amount of clicks your ad will stop appearing until the next monthly billing cycle begins. Simply stated, your webpage advertisement may only appear for a few days out of the month if you cannot afford a higher pay-per-click budget per month.
At first you may think that is best to advance the monthly fee for a pay-per-click advertising campaign with a well known website advertising company, but… when you truly consider the amount of traffic entering that online advertising company, or perhaps your closest competition playing “click you out of the game” it still ends up that the more clicks you get the faster your advertisement disappears, or the higher your budget goes!
Pay-per-Click Sponsored Ads
Google and Yahoo! both offer Pay-per-Click sponsored advertising.
And, although the amount per click on average may not be as high as 1$ a click, there is an art to knowing HOW to format the words for the ads. Once again, a complete search and analysis needs to be done prior to implementing an ad-words campaign and must be implemented by someone extremely knowledgeable when it comes to ad-words.
For example, you may want to advertise your Hair Color Services, and if you do not know how to do it properly, you may pay-per-click each time a person who is searching to purchase a bottle of “hair color” online.
Again, your budget is being wasted on too many clicks with little to no new Clients calling your Salon.
Set-Monthly Advertising
There are websites on the World Wide Web that do offer a monthly set fee to advertise your salon on their website. The average rate is approximately $30 - $60 a month.
While this monthly fee is actually more affordable, the one thing you must consider is HOW are Clients finding that site to look for a Hair Salon?
Remember, just because a website is on the World Wide Web does not mean that Clients will find it, and THEN find you!
Free-Advertising
There are several websites that offer a free listing.
It is recommended that you always sign up for free when you can.
But, the only problem again is that you are limited to the end user using that site to locate a Hair Salon in their area!
So, HOW can I MARKET my Hair Coloring work online and get new Clients?
If I were to tell you that all of the above work has been done for you already…
If I were to tell you that you can get your own Hair Colorist webpage which has your own name as the webpage AND create the text and place up to 10 original images of your work, AND create the words behind the scenes for the search engines to read, AND have it advertised online to Hair Coloring Clients searching for a Hair Colorist in your area AND have your phone number AND an EMAIL address for the new Clients to use…
WOULD YOU DO IT?
WOULD YOU BELIEVE IT?
I sure hope you will because I have done all of the design, development, search engine optimization and online paid advertising for YOU!
Why?
Because I have been paying $150 a month for the last two years to have my Salon promoted on a leading advertising website, and to tell you the truth, it hardly showed return, and I got sick and tired of wasting my hard earned money on advertising that was not cutting edge!
So, I decided to create something SO BIG… SO WISE… that it would blow all over forms of online advertising for Hair Coloring Salons and Colorists OUT of the WATER!
Wouldn’t that cost a fortune to create?
Yes, it did. But it is now done, and paid for in full!
HOW MUCH will it cost a Colorist per month?
An individual Colorist Membership receives one Hair Colorist webpage and can be purchased in packages of 3 months, 6 months, 1 year or 2 years.
PRICING:
Based on 3 months: $35 per month.
Based on 6 months: $25 per month.
Based on 1 year: $20 per month.
Based on 2 years: $15 a month.
The prices provided above are based on the DISCOUNTED CODE rate.
HOW MUCH will it cost a Salon per month?
A Salon Membership receives 5 individual Hair Colorist webpages and can be purchased in packages of 3 months, 6 months, 1 year or 2 years.
PRICING:
Based on 3 months: $50 per month.
Based on 6 months: $40 per month.
Based on 1 year: $35 per month.
Based on 2 years: $30 a month.
The prices provided above are based on the DISCOUNTED CODE rate.
Where is the Colorist webpage advertised?
Each Hair Colorist webpage created in automatically placed onto the HairColoristLocator search engine.
How is the Hair Colorist Locator being advertised to Clients?
There is a complete website designed and developed for the Hair Color Client that is pulling in Hair Color Clients through online advertising and search engine optimization which directly leads the Clients to the Hair Colorist Locator.
What other BENEFITS are provided?
To understand the full benefits available to a Member please visit the Benefits webpage under the ABOUT menu.
HOW CAN I SIGN UP AND START CREATING MY HAIR COLORIST WEBPAGE?
Use the Member Sign up button to enter to register.
How can I LEARN MORE about this complete online Hair Coloring marketing concept?
Take the TOUR!
Simply use the tour link below.
Under Members uise the Member TOUR button.
How can I ask the creator, Sharon Sovinski more questions?
Simply email her at sharonsovinski@MyBellaColor.com
