My Bella Color Seminar Schedule and FAQ's.

Instructions for the My Bella Color HAIR COLORIST MEMBER TEMPLATE.
Here, you will find instructions for creating your META descriptions, keyword phrases, text description, and photos.

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ABOUT YOUR MY BELLA COLOR HAIR COLORIST WEB PAGE TEMPLATE:

HOW THE MY BELLA COLOR HAIR COLORIST MEMBER TEMPLATE WORKS...
As you register you will be asked to fill in the template form. It is highly recommended that before you do so, you are aware of what it is you are actually creating.

WHAT THE TEMPLATE LOOKS LIKE ...
On the left is a thumbnail image of the template layout. Given in order are: the TITLE that you will create in the TITLE text box, Picture1, Picture2, Picture 3, your FIRST and LAST NAME, SALON NAME, SALON ADDRESS, City, ST, zip, (salon) Phone, your EMAIL, descriptive text, Picture4, Picture5, Picture6, Picture7, Picture8, Picture9, Picture10, and a link to your EMAIL.

WHAT HAPPENS ONCE YOU DESIGN, EDIT AND UPLOAD YOUR TEMPLATE?
After you have created your template, it is saved and automatically placed in the Hair Colorist Locator Search Engine database.

CAN I CHANGE THE INFORMATION AND PICTURES ON MY TEMPLATE?
Absolutely! Anytime you want to make changes, you can edit text, change photos by deleting them and uploading new pictures.

HOW YOUR HAIR COLORIST WEB PAGE IS LOCATED ON THE HAIR COLORIST LOCATOR...
Your web page is automatically placed on the Hair Colorist Locator search engine database. The people who search on the Locator for a new Hair Colorist will enter only the "City" and "State" in which they are searching for a new Hair Colorist.

DOES MY TEMPLATE APPEAR ANYWHERE ELSE?
To help make your web page appear on other search engines, the web developers who programmed the My Bella Color Member template have made it possible for other Search Engines to read your template CODE (because it is the code and the text you write on your web page that the other search engines will read.).

GETTING STARTED...
The first thing you will be reading is about the CODE WORDS you will be adding to your web page. These WORDS will determine how the other search engines find and rank your page. These CODE WORDs ARE NOT VISIBLE on the front of your web page. They become part of the CODE "behind" your web page.

ABOUT YOUR PAGE TITLE AND META TAG DESCRIPTIONS AND KEYWORD PHRASES:

META WHAT???!
These are very precise, well-thought-out, WORDS that go INSIDE of a TAG "<"word">" of the web page CODE. Search engines READ inside of the TAGS and also the regular TEXT you write on your web page. As you are designing your My Bella Color template form the WORDS you enter into the TITLE, META TAG DESCRIPTION, and META TAG KEYWORDS are placed into the CODE of your web page.

Since you will be supplying all of the WORDS and TEXT for your web page, please make certain you understand how this works and why it is so important that it be done correctly.

What do meta tags look like?
Here's an example of meta description and meta keywords tags:

<html> <head>
<TITLE>
<meta name="description" content="Your site's summary here">
<meta name="keywords" content="Your site's, keywords, here">

What is the TITLE tag?
This is the NAME of your web page. It is short and sweet. Such as "Hair Colorist, John Doe, Salon Name, City, ST".
This title description is the TITLE that will appear on the top of your web page.
The title description alss appears in browser bar as someone views your page!

What is the META TAG DESCRIPTION?
The words used in the META TAG DESCRIPTION are words read by the search engines AND is the description shows up as the "back" button is clicked, AND shown on some of the search engines' result pages.

Why use the META TAG DESCRIPTION?
The meta description tag describes your site's content, giving search engines' spiders an accurate summary of your web page, filled with multiple keywords. This is the text that appears on some search engines' results page and as someone clicks on the BACK button on Internet Explorer. Make sure its contents are enticing to the reader.

A meta description tag can also boost your rankings on some engines.

KEYWORDS in the META DESCRIPTION TAG
The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.

What are the META TAG KEYWORDS?
The keywords are words that potential new Clients would type into the search field to find any combination of: a particular person, a particular salon, offering a particular service, located in a particular area. Since we are dealing with Hair Coloring, and you are a "Hair Colorist", who happens to have a "Name", work at "Salon Name", "specialize" in "Color Correction", in "Town Name", "City Name" and "State", take some time to write a list of words that accurately describe you, your area, your services, etc. These are just some of the words that you can use in the meta tags to help potential new Hair Color Clients locate you! When creating your list, list them in order of importance. "Hair Colorist" would be amongst the first words!

Why use META TAG KEYWORDS?
A meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do.

KEYWORDS in the META KEYWORD TAG
This is what the tag is all about! You don't have to come up with any sentences; just list your keywords in order of importance. Include all of your most important keywords, but don't overdo it. We recommend limiting this tag to a reasonable amount of keywords - up to 20.

We recommend that you:

Use the meta description and meta keywords tags for your web page
Include keywords when creating your description
Make the description appealing to the reader
For the meta keywords tag, list your keywords in order of importance
Don't over-do the number of keywords for the meta keywords tag

Combining the above information - your code should read something like this after you have entered your Title, Description and Keyword Phrases:

CREATING YOUR META TAG TITLE:

It is best to include your keywords in the title too!

The sample above is very short and sweet, but gets the point across well.

Do NOT use small common words, such as "Hair Colorist, John Doe FROM Salon Name IN Denver, CO, I specialize IN Hair Color.

The same can be condensed to read, "Hair Colorist, John Doe, Salon Name, Denver, CO, Hair Color Specialist.

CREATING YOUR META TAG WEB PAGE DESCRIPTION:

This description will be read by the search engines, and should include your KEYWORDS too!

However, it must result in a logical, condensed summary/explanation of your Hair Colorist web page.

CREATING YOUR META TAG KEYWORDS AND KEY PHRASES :

Think of all of the WORDS that someone would search for in order to LOCATE YOU - AS A HAIR COLORIST.

Make certain that the words you use ACCURATELY DESCRIBE the actual work you are capable of doing. Although KEYWORDS can get people into your Hair Chair, it is not fair to write that you are a "hair color removal specialist", when you do not provide that service.

Only use the KEYWORDS that accurately and truthfully describe your Hair Coloring work and services you actually offer.

CREATING YOUR TEXT DESCRIPTION:

As you create your web page you will be entering text (good, old, normal TEXT) that will appear on your web page - ON THE COMPUTER SCREEN (not ONLY in the code).

When you write this text description, USE YOUR KEY WORDS IN IT TOO!

As you write your text, remember, that potential new Hair Color Clients will be reading your text. Make it friendly and yet professional.

This is where you can introduce yourself, write your resume, include your services, prices, etc. The MORE text you have with KEYWORDS in it is better for your Hair Colorist web page search engine ranking.

When you enter the text on your template you will see a little arrow in the upper corner above the text box area. This is the text EDITING TOOL BAR.

You can use it to change the text FONT, SIZE, COLOR, PLACEMENT, etc.

You can also create your text in a word document and copy and paste it into the template text description box.

Once you have completed your text description, you can always edit it at anytime. Simply use the Member ACCESS to access MY TEMPLATE.

Creating high quality hair color photos.

CREATING HIGH QUALITY IMAGES:

The majority of searches on the internet are for IMAGES!
How DO people search for an IMAGE? Well, of course, they select their search engine and this choose IMAGE and then TYPE IN THEIR KEY WORDS that will result in relevant photos!
Therefore, you must continue to keep in mind the fact that your images are another way for potential new Hair Color Clients to FIND YOU! - through the PICTURES you place on your web page!
We have designed your web page to hold 10 photos!

In order for you to create high quality photos that are going to look GREAT on the internet... there are a few things that you need to know.

a. Take some great pictures of your Hair Color work!
b. As needed, install a photo software program on your computer.*

1. Create a computer folder for your pictures!
2. All photos are to be sized at 72 dpi, 220 (H) X 195 (W).
3. All photos are to be full color RGB.
4. Name them correctly! Use the "_" underscore in between key_words_like_this.
5. Save your photos as .jpg
6. Upload your images to your web page template!
7. And continue to take pictures of your hair coloring work every week!
8. If you have a MySpace account, you can also place your photos there AND link to your Hair Colorist web page!

*At the bottom of this page is a LINK to the Trial Version of a highly recommended easy-to-use, photo software program.

CORRECTLY SIZING YOUR IMAGES:

All pictures must be 72 dpi, 220 (W) X 195 (H) in order to show the highest quality and fit accurately onto your web page.

PHOTO TEMPLATES FOR YOU TO COPY AND USE:

Below are photo templates that are the exact size of the images you need to upload.

You can RIGHT CLICK on the free, My Bella Color open- stock, PHOTO templates below and SAVE THEM TO A FOLDER YOU CREATE ON YOUR COMPUTER!

HOW TO WORK WITH THE PHOTO TEMPLATES :

All you have to do is resize your photo and paste your photo onto the template.

If you want, you can make your photo a bit smaller than the template, which will use the colored template as either the frame or background of your image.

If you explore the My Bella Color site, you will get some very good ideas for creating your photos!

You can always use more than one photo on the photo template. You can also create layered photos, by using more than one template on top of the other, and then pasting your photo on the top of the layers.

If you like this idea, then we do recommend you download the trial version of the recommended photo software program.*

We've included the photo templates so that you can get as creative as you want with your web page pictures.

You can RIGHT CLICK on the PHOTO templates below and SAVE THEM TO YOUR COMPUTER!

Balck, grey picture.

Slanted lines picture.

Fall colors framed edge picture.

Black and shiney metal framed picture.

ORGANIZING AND NAMING YOUR PHOTOS:

After you have made your photos, we hope that you continue to create MORE of them so that you can keep your Hair Colorist web page current to the type of Hair Color work you are creating.

Make certain to keep all of your Hair Color photos in one FOLDER and to NAME them using your KEYWORDS and under_scores.

Make certain that you KNOW how to FIND this FOLDER in your computer! When you upload the photos, you must be able to locate the FOLDER, open it, and choose the correct IMAGE to upload.

Save them as .jpg

Here is an example of a photo name: hair_color_foiling_seattle_salon_john_doe.jpg

And, always make certain that the size is correct. If NOT, they will NOT look right on your web page!

UPLOADING YOUR IMAGES TO YOUR MEMBER TEMPLATE:

After your photos are saved in a FOLDER that you KNOW how to FIND on your COMPUTER, you are now ready to UPLOAD them to your Hair Colorist web page template.

Simply SIGN IN to the MEMBER ACCESS, to access MY TEMPLATE.

You can then upload the pictures from your computer to your MY TEMPLATE personal, Hair Colorist web page.

EDITING YOUR TEXT DESCRIPTION AND CHANGING PHOTOS ON YOUR WEB PAGE:

After you have created your web page, you can always go back to make changes to your text and photos!

Simply SIGN IN to the MEMBER ACCESS, to access MY TEMPLATE.

How to get more Hair Color Clients to your hair color web page.

DIRECTING YOUR CLIENTS AND FRIENDS TO YOUR MY BELLA COLOR WEBPAGE:

After you have created your Hair Colorist web page, we recommend that you go to the Hair Colorist Locator website and search for your page!

At first you will see a page with the results in it. Simply CLICK on the one that is YOUR HAIR COLORIST WEB PAGE, and after your page APPEARS IN THE BROWSER - PLACE YOUR MOUSE IN THE WEBSITE ADDRESS BAR AT THE TOP OF YOUR BROWSER AND THEN SELECT THE COMPLETE ADDRESS. THEN COPY AND SAVE IT TO A WORD DOCUMENT!

THIS IS YOUR HAIR COLORIST WEB PAGE ADDRESS!

And this is how others can GET TO YOUR PAGE!

If you want to create a LINK from your MySpace page, inside an email, etc., you will need to have your web page address to use as a LINK.

Feel free to promote your page as much as you can!

Your continued success is our goal!

I LOOK FORWAD TO SEEING YOUR NEW HAIR COLORIST WEB PAGE!

As you work on creating your web page you can always research on the Internet to find out more about any of the subjects mentioned above.

There are some fantastic photo software programs available. I recommend you download the trial version of ARCSOFT Photo Impressions. It is a wonderful program and very easy to use!

Sincerely,